SEO
Search engine optimization, or SEO, is the work of making your website easy for search engines to crawl, understand and rank — and easy for the people who land on it to act on. For service businesses, that comes down to three things: technical health, clear pages and local search.
The outcome people actually want: showing up when a nearby customer searches for what you do, and turning that visit into an enquiry.
Good websites can still be invisible.
Plenty of sites look great and still don't show up. Pages have vague titles, services are described in words nobody searches for, the site is slow on a phone, and the Google Business Profile hasn't been touched since it was set up. None of it is dramatic. Together, it keeps you off the first page.
- You don't appear when you search for your own service and city.
- Your page titles are your business name, or just 'Home'.
- Search Console isn't set up, or nobody looks at it.
- Your Google Business Profile has old hours, photos or services.
What you get, in order.
A search audit
Technical health, indexing, page speed and Core Web Vitals, and what's holding your key pages back.
On-page optimization
Titles, meta descriptions, headings, internal links and alt text, page by page — written for people as well as search engines.
Local search
Your Google Business Profile, consistent business details across listings, and service pages that answer the questions nearby customers ask.
Measurement
Search Console and analytics set up properly, with a plain-English read on what's changing each month.
Who this is for.
Service businesses that depend on local and regional search — trades, clinics, professional firms, automotive — and businesses whose site looks fine but isn't being found.
It's a poor fit if you need results next week. SEO compounds over months; if you need enquiries now, paid search can run alongside it.
What makes it bigger or smaller.
Smaller
- One location
- A handful of core services
- A site in good technical shape
- Search Console already set up
Bigger
- Several locations or service areas
- A site with technical problems
- Content written from scratch
- A migration from an old site
No numbers here — we'll put one in writing after we've seen it.
Before, during, and after.
Audit, about two weeks
We check technical health, how your key pages are indexed and read, your local listings, and the searches you should be showing up for. You get a prioritised list either way.
Fix in priority order
Technical fixes first, then on-page optimisation of the pages that matter most, then local listings — and new content only where there's a real gap.
Keep improving
Ongoing optimisation through an ongoing creative engagement, with a monthly look at Search Console. Larger programs are scoped on their own.
What people ask about SEO.
What is SEO?
SEO — search engine optimization — is making your website easy for search engines to crawl, understand and rank, and easy for visitors to act on. For most service businesses, it comes down to technical health, clear pages and local search.
How long does SEO take?
Technical fixes can be picked up within weeks; meaningful ranking changes usually take a few months. That's why we treat SEO as ongoing work and report on what's changing, rather than promising a date.
What is local SEO?
Local SEO helps you show up when someone nearby searches for what you do — in the map results and the listings beneath them. It depends heavily on your Google Business Profile, consistent business details, and pages that match what local customers search for.
Can you guarantee first-page rankings?
No, and be wary of anyone who does. Rankings depend on competition and on factors no agency controls. We commit to the work and to honest reporting on what changes.
What's the difference between SEO and AEO?
SEO gets your pages ranked in search results. AEO — answer engine optimization — gets your answers quoted by AI assistants like ChatGPT, Perplexity and Google AI Overviews. They share foundations, and we work on both together.
How much does SEO cost?
There's no price on this page. On-page SEO is part of every ongoing creative engagement; larger search programs are scoped after an audit.