Branding
Branding is deciding what your business should be known for, then making every touchpoint say it consistently — the name, the logo, the colours, the voice. We work on the visible identity and the thinking behind it, because a new logo on an unclear offer doesn't change much.
The outcome people actually want: a business that looks as established as it is, and is recognisable everywhere it shows up.
The brand you started with was fine for then.
Most businesses start with a logo made in a hurry and a look that grew by accident. That's normal. It becomes a problem when the business has moved on — bigger clients, new services, more locations — and the brand still says 'just getting started'.
- You find yourself explaining the logo, or apologising for it.
- Your website, vehicles, signage and social all look slightly different.
- Bigger clients take you less seriously than your work deserves.
- Nobody can say in one sentence what makes you different.
What you get, in order.
Positioning
A short written answer to who you're for, what you do and why you instead of the alternative — the brief every design decision is checked against.
Identity design
Logo, colour, type and supporting graphic elements, shown in use on real touchpoints rather than floating on a white page.
Guidelines
A practical guide to using the brand, including a voice section so the words match the look.
Rollout
Files for every format you need, and a plan for updating the website, signage and templates in a sensible order.
Who this is for.
Established businesses that have outgrown their original identity, or are adding services, merging or expanding. It's most useful when a website or marketing push is coming next.
It's a poor fit if you need a logo by Friday. Identity work takes a few rounds, and it's better for it.
What makes it bigger or smaller.
Smaller
- A refresh rather than a rebrand
- A clear position already
- One business line
- Few touchpoints to update
Bigger
- A new name
- Several business lines or sub-brands
- Many physical touchpoints
- A full voice and messaging system
No numbers here — we'll put one in writing after we've seen it.
Before, during, and after.
Positioning, one to two weeks
Conversations with you, your team and ideally a few customers, plus a look at the competition. You sign off a written positioning brief before any design starts.
Identity in rounds
A few directions first, then one refined direction, shown on your real website, signage and documents.
Rollout
Guidelines and files, then help rolling the brand onto the website and everything else — which is where most rebrands stall.
An identity built around trust.
Awakened Holistic Health
A new logo and website for a holistic wellness practice, designed so prospective clients feel comfortable before they ever get in touch.
Read the case study →More examples.
What people ask about branding.
What's the difference between a logo and a brand?
A logo is one mark. A brand is everything someone recognises and remembers about your business — the look, the voice, the reputation. We design the visible identity and the thinking that holds it together.
Do we need a rebrand or a refresh?
Usually a refresh. If people already recognise you and the name still fits, we modernise what is there rather than starting over. A full rebrand makes sense when the name or the business itself has changed.
How long does branding take?
Most identity projects take somewhere between four and eight weeks, depending on how much positioning work is needed and how many review rounds there are.
Will you roll the new brand onto our website?
Yes — that's usually where we're most useful. A new identity lands better when the website and marketing change with it.
How much does branding cost?
There's no price on this page. It depends on whether it's a refresh or a rebrand, and how many touchpoints need updating. We put a number in writing after the first conversation.