Notes from the sketchbook.
Things we've figured out, written down so you don't have to figure them out too.
The complete guide to domain management and registration for business
How to choose, register, secure and manage your business domain name — the foundation everything else online is built on.
Read it →Core Web Vitals, explained: how to pass Google's performance tests
Google's Core Web Vitals in plain English — what LCP, INP and CLS measure, how to test them, and how to fix the most common problems.
Read it →Getting a business idea off the ground (the way I'd explain it to you)
A friendly, no-pressure guide to turning a fragile business idea into something real — clarity over perfection, one step at a time.
Read it →How to be found on the web (without feeling like you're yelling into the void)
SEO and PPC in plain English — how search really works, and what you can do today to help the right people find and understand your business.
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