Paid Advertising
Paid Advertising is taking responsibility for your paid campaigns — strategy, setup, budget, optimisation and reporting — so the money you spend is measured against enquiries rather than clicks. It runs as its own managed service, with or without anything else from us.
Ad spend you can tie to real enquiries.
Most ad accounts are running on autopilot.
Campaigns get set up once and left alone: broad keywords, one landing page for everything, and tracking that counts the wrong things. The spend goes out every month, and nobody is responsible for whether it works.
- Nobody owns the ad account day to day.
- Reports show clicks and impressions, not enquiries.
- Budget goes on searches unrelated to what you sell.
- Nobody has touched the campaigns since launch.
One managed service, scoped to your account.
Management is scoped around your ad spend, the number of campaigns and locations, and how much reporting and optimisation you need.
Strategy and setup
Ongoing management
Reporting
What's in paid advertising.
Ads only work if everything after the click does.
Campaign management is its own service, but results depend on the page, the tracking and the follow-up.
How it looks and works
What's actually going on
How the work runs
What people ask about paid advertising.
Is this separate from your creative work?
Yes. Paid Advertising is a standalone managed service. A creative engagement can supply ad creative and landing pages, but campaign management is its own responsibility.
Do you guarantee results?
No. Nobody can honestly guarantee clicks, leads or revenue from paid ads. We commit to managing the account carefully, measuring what matters, and explaining every change.
Do we own the ad account?
Always. The account, the data and the billing are yours. We work inside it with your permission.
How is management scoped?
Around your ad spend, the number of campaigns and locations, how complex they are, and how much reporting and landing-page work you need. We scope it after looking at the account.