Professional services
For law, accounting, consulting and advisory firms, we fix two things: a website that makes your specialism obvious to the right clients, and the intake and admin that eat billable time once they get in touch.
Better-fit enquiries, and less unbillable time getting new clients started.
Referrals bring clients in. The website decides whether they stay interested.
Most professional firms grow on referrals, and almost every referral checks the website first. If the site describes the firm in the same words as every other firm in the field, it doesn't close the gap. Then intake — engagement letters, document collection, scheduling — happens over email and eats time nobody can bill.
- Your website could describe any firm in your field.
- Prospective clients ask whether you handle things your site doesn't mention.
- Collecting documents from new clients takes weeks of chasing.
- Intake details get copied from emails into your practice management system.
Who this is for.
Small and mid-size firms — legal, accounting, financial, consulting and advisory — with a clear specialism and more admin between enquiry and engagement than they'd like.
It's a poor fit where regulations limit what the firm can publish or automate and nobody internally can sign off changes. We check that first.
What we usually do for professional services firms.
Web design
Pages built around the specific problems you solve and the clients you want more of, so referrals arrive already convinced.
Talk through web design →Answer engine optimization
Answer-first content for the questions clients ask AI assistants about your field, so yours is the firm that gets named.
Talk through AEO →AI automation
Intake forms that feed your practice management system, automated document requests and reminders, and scheduling that doesn't take five emails.
Talk through AI automation →Branding
A clear position and identity for firms that have grown past the name and logo they started with.
Talk through branding →Work in professional services.
What professional services firms ask us.
Can you work within our profession's rules on advertising and confidentiality?
Yes, with your sign-off on anything regulated. We flag claims and data flows that need review, and keep client information inside the systems approved for it.
Can you connect intake to our practice management software?
Usually. Many practice management tools accept intake through forms or integrations. We confirm what yours supports before recommending a build.
Why does AI search matter for a professional firm?
Because clients increasingly ask AI assistants to explain a problem or suggest a firm before they call anyone. If your expertise isn't written down clearly on your site, it can't be cited.
Do we need a new website to start?
Not necessarily. Intake automation and AEO improvements often come first, and a redesign can follow when it is worth doing.
Other industries.
Tell us how a new client gets from first email to engaged.
If something sits between your website, your marketing and the way your team works, that's the conversation. Fifteen minutes, no deck.